This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]
The media frenzy leading up to the Super Bowl is underway. No, we’re not talking about the endless player interviews. The hubbub you hear is the social media conversation that’s [...]
Telecasts of big events like the Super Bowl, NFL Playoffs, Academy Awards, Olympic Games, Final Four and Bowl Championship Series deliver premium audiences with maximum reach. But what happens if [...]
This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]
For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]
Social media has proven to be a powerful tool that creates a real-time feedback loop between brands and consumers. Companies of all types are adapting business processes for customer service, [...]
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