Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their [...]
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who [...]
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
It’s with great pride that we announce Networked Insights has been recognized as having an “unrivaled advantage for socially informed media planning and buying.” in Forrester Research’s “The Forrester Wave™: Enterprise [...]
The era of big data is a two-sided coin. Companies are collecting more information about their consumers than ever before to make more data-driven decisions. Additionally, consumers are creating and [...]
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