Games that are popular before, now and later

December 18, 2008

Our Measuring the Social report on gaming has sparked some interesting discussion in the media. I put together a video to better explain how online interactions around games can affect [...]

Measuring the Social Report #3: Video Games

December 17, 2008

After visiting television ratings by Nielsen and music charts by Billboard, our newest Measuring the Social report focuses on the top console video games based on gamers’ interactions online as [...]

Revisiting Social Broadcast TV Data

December 16, 2008

As you may remember from our first Measuring the Social report, we took a look at broadcast TV ratings as compared to Nielsen’s weekly top 10 list of shows. We [...]

How does a ripple become a wave?

December 5, 2008

We’ve all heard about a lot about Motrin lately and we all know there’s a brand team and an ad agency nursing some big time web 2.0-inflicted bruises. You know [...]

Measuring the Social Report #2: Music Charts

November 19, 2008

We’ve come out with our second Measuring the Social report — last time, we compared our television ratings based on online social interaction data to Nielsen’s approach. This time, we’re [...]

Don’t Forget About Influence

November 11, 2008

When we look at Measuring the Social, we need to pay attention to WHO is doing the reading, rating, sharing, linking, inviting, etc. This piece is important not because of [...]