Making Sense of Social Media

November 4, 2008

Over the past couple of weeks I have been asked many times to share my thoughts on how we get companies to do more with social media insights. The problem [...]

It’s Time for Defrag!

October 31, 2008

The Defrag 2008 conference is happening in Denver next week – It’s a really great conference that’s “accelerating the ‘aha’ moment,” something we love and are trying to do ourselves. [...]

Measuring the Social Report #1: Network Television Ratings

October 28, 2008

As you may know by now, Networked Insights measures the social. Well, so far we’ve talked the talk, but now we’re walking the walk. Today we are proud to release [...]

Bringing Focus to Online Ad Spend

October 26, 2008

Despite this month’s downward projections for fourth quarter ad budgets, UBS securities analyst Ben Schachter also said: “While the macro environment will certainly impact ad spend both offline and online, [...]

Increase in Social Media engagement!

October 21, 2008

Since we have been talking about Measuring the Social (reading, rating, sharing linking and inviting activities, or the silent majority) and its importance in social media in addition to the [...]

Measuring The Social: A Preview

October 10, 2008

If you’ve met me before, at some point in our conversation I probably mentioned the importance of engagement and how much value it is adding to the way we listen [...]