Social Media Trend or Fad?

September 25, 2008

I get asked this question a lot and it seems that recently I have been getting this question from every VP of Marketing or CMO, which got me thinking… Do [...]

Pistachio Mascarpone Biscuit with Vanilla Bean Extract

September 18, 2008

It’s all about engagement right!! If you have spent any time with me at all you know I use this phrase often. After wrapping at shop.org 08 a few hours [...]

Etailers! Engage The Social

September 15, 2008

It’s Monday and I am heading to the welcome session at Shop.org 08, a conference that focuses its program around online retailers. As I prepare for the conference I started [...]