Google will own monitoring

October 22, 2009

The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they [...]

How much accuracy is enough?

October 13, 2009

In the social-media analytics space, there is much discussion about accuracy. Unfortunately, it is rarely defined and there is never a discussion about what is accurate enough. Of course we [...]