How much accuracy is enough?

October 13, 2009

In the social-media analytics space, there is much discussion about accuracy. Unfortunately, it is rarely defined and there is never a discussion about what is accurate enough. Of course we [...]

Day trading on brand mentions

September 9, 2009

Brand monitoring and social-media analytics are almost invariably lumped together, even by savvy marketing folk. But there really should be no confusion between monitoring tools that simply catalog anytime and anywhere a [...]

Social Media Changes the Adwords Game

August 28, 2009

Adwords are big business. Google earned $21B from advertising in 2008. But choosing which keywords to buy is still, by-and-large, a black art. Typically, word purchases are generated within an [...]

The Social Web Will Create New Roles, New Processes And Lots Of Cash

August 24, 2009

The Social Web will create new roles (CMO listen here), new processes (COO listen here) and lots of cash (CEO and CFO listen here). Most companies today have evolved [...]

SXSW Interactive Panel Voting Begins

August 19, 2009

We Need Your Vote Every year the SXSW Interactive Conference holds a voting period to help choose the panels that will be showcased at the festival. We had a great [...]

Networked Insights Welcomes New Client, American Family Insurance

August 7, 2009

Today we are pleased to welcome a new client to the fold, American Family Insurance. American Family is a multi-line insurance company and the third largest property-casualty insurer in the [...]