Walking Dead: Survival Guide for Brands

December 21, 2010

We presented a webinar yesterday using analysis around AMC’s new hit “The Walking Dead” to show how social provides the new competitive edge in TV planing and buying.

The Walking Dead Legions Spread the Word

November 10, 2010

The early buzz on “The Walking Dead” pointed to this being a big success. (See my previous post, “The Walking Dead: Zombie Buzz” and the linked Slideshare file.) And before I could even get this posted, the show was greenlit for a second season.

The Walking Dead: Zombie Buzz

November 5, 2010

Our recent analysis of “The Walking Dead” shows the power of social media analytics to assess the value of a TV show. We were producing “ratings” before the show even [...]

“Mad Men Light It Up,” a New SocialSenseTV Report

October 25, 2010

“Mad Men” is a show that gets people talking, which always gets us listening. The finale topped the social charts for all shows, after ranking highly throughout the season. We [...]

The Media is NOT the Message, ARF Webinar

August 24, 2010

I recently presented a webinar with the Advertising Research Foundation (ARF), “The Medium Is NOT the Message: Social Media Analytics Deliver Insights Beyond Social Monitoring.” It’s a play on Marshall [...]