Sentiment in the drips-and-drabs of informal writing

February 25, 2010

Most of the effective algorithms for measuring sentiment rely on fairly well formatted, “predictable” text that follows formal grammar rules. But formal writing carries a bias. It is an immensely more difficult task to harvest information from the drips-and-drabs of informal writing such as is found in twitter and forums (or even blogs).

Overheard during the week ending 2/20/10

February 23, 2010

Last week saw Google Buzz already embroiled in controversy, as was Southwest Airlines. There’s lots of love for the Olympics though.

Measuring the Social 2010 Super Bowl Ad Analysis

February 17, 2010

Reactions to the 2010 Super Bowl ads were reported early and often: The tally of mad, mid-game tweets let us know what the digital mavens were thinking. But what about the rest of the country? The folks who prefer to enjoy their social media on work computers in the days after?

Overheard during the week ending 2/13/10

February 15, 2010

If advertising is dead, why is Apple buying an ad network? Are we more interested in the Olympics or the fact that our cars are being recalled? And Buzz… really?

Overheard during the week ending 2/6/10

February 8, 2010

What do the Super Bowl, Volkswagen, politicians, and gang members all have in common? You guessed it, they all use social media. We keep saying it but, folks, it’s not going away.

Splunking your infrastructure

February 6, 2010

At Networked Insights we utilize quite a bit of open source technology to help us manage our infrastructure. One of my favorite tools, and the topic of this blog post [...]