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Overheard during the week ending 3/6/10
March 9, 2010
This week saw another patent award (this time for Google), the CDC launch a massive social-media campaign, and lots of academic and MBA-style theorizing about the business value of social-media marketing. And apparently your grandparents are using Facebook.
Oscars 2010 “Measure the Social” report, from Best Picture to Sound Mixing, we go deep this year
March 5, 2010
The Oscars are one brand that still controls its equity from the top down: Winners are chosen by the Academy. But outside of the Kodak Theatre in Hollywood, winners are decided by thousands of movie buffs posting their opinions online.
Overheard during the week ending 2/27/10
March 1, 2010
TV, NASCAR, and the U.S. military are all embracing social media? How much more evidence does corporate America need? It ain’t going away, folks.
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