Overheard during the week ending 4/24/10

April 27, 2010

Controversy and legal troubles this week: Goldman Sachs, Gizmodo, Blippy, and addicted college students struggle with social-media fallout.

The Buzz from Ad:Tech 2010 in San Francisco

April 23, 2010

Ad:tech set an attendance record this week in San Francisco: over 11K. And the crowd, which included plenty of big marketers, was decidedly upbeat. They were talking about spending again. Over and over, I heard: “Lousy first quarter, Q2 is looking good.” There was a feeling of having turned a corner.

Overheard during the week ending 4/17/10

April 20, 2010

Twitter tops the roundup this week, for better or for worse: searching, archiving, advertising, and crowd sourcing. Oh yeah, and Microsoft invents a social phone?!?

Analytics: The Key to ROI from Social Media

April 19, 2010

By now, everyone agrees there’s great value to be drawn from the social-media dataset. But how do we define and categorize that value? PR and marketing activities are generally separated along reactive/proactive and tactical/strategic lines. Analytics is the key to a world of ROI from social-media data.

Overheard during the week ending 4/10/10

April 13, 2010

It’s easy to make fun of the banality of social media. The thing that makes it hard to ignore, though, is how darn effective it is at all sorts of things.