World Cup 2010, Report #3

July 2, 2010

In our third installment on the World Cup and the social media buzz around its most popular players, we’ve found that audience engagement is decreasing as fan favorite teams (and most notably the U.S.) have been booted from the tournament. Still those players who can maintain buzz even after their team has been sent home, show real potential as future brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around these players.