The Media is NOT the Message, ARF Webinar

August 24, 2010

I recently presented a webinar with the Advertising Research Foundation (ARF), “The Medium Is NOT the Message: Social Media Analytics Deliver Insights Beyond Social Monitoring.” It’s a play on Marshall [...]

Overheard during the week ending 8/13/2010

August 13, 2010

Romance, travel, money, and drama. The world of social media has it all.

Overheard during the week ending 8/6/2010

August 6, 2010

The effects are undeniable. People are social by nature. The ways in which we communicate with one another are changing. Social media makes us more efficient (or less productive, depending on the individual) and big companies are taking advantage.