2010

August 6, 2010

The effects are undeniable. People are social by nature. The ways in which we communicate with one another are changing. Social media makes us more efficient (or less productive, depending on the individual) and big companies are taking advantage.

Overheard during the week ending 7/30/2010

July 30, 2010

It seems like Facebook and Twitter are everywhere: TV, movies, car shows, even retirement homes. Despite all the news, not all is well in the world of social media — once-blue skies go cloudy, as privacy and security concerns continue run rampant.

Overheard during the week ending 7/23/2010

July 23, 2010

Sometimes enhancements, updates, accolades, and coordination aren’t necessarily good things. Social continues to march on, but are we getting smarter or just more emotional?

Overheard during the week ending 7/16/2010

July 16, 2010

The big players are getting bigger, but we’re worried about security, privacy, and the government AND we’re getting nickel-and-dimed to death in the process.

World Cup 2010 Final Report

July 16, 2010

We’ve centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we’ll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we’ve also explored other topics as they’ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals…