2010

July 9, 2010

Never fear my loyal constituency, I have returned. Only a test of my loyalty to another (my wedding), could keep me away. It’s once in a lifetime and will never happen again, I promise. Now, without further adieu, the continuation of witty commentary about the beauty and idiocy of social media.

World Cup 2010, Report #3

July 2, 2010

In our third installment on the World Cup and the social media buzz around its most popular players, we’ve found that audience engagement is decreasing as fan favorite teams (and most notably the U.S.) have been booted from the tournament. Still those players who can maintain buzz even after their team has been sent home, show real potential as future brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around these players.

World Cup 2010, Report #2

June 28, 2010

In our second report on the World Cup and the social media buzz around its most popular players, We’re discovering that the battle to make it to the second round had heavy implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.

World Cup Player Buzz

June 21, 2010

This is the first in a series of four weekly reports Networked Insights is issuing on the 2010 World Cup and the social media buzz around its most popular players. The results have implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.

Overheard during the week ending 6/18/2010

June 18, 2010

As we move Overheard to from Mondays to Fridays, social media mixes itself up in IPOs, the World Cup, parenting, and the death penalty. Need a vacation?

Overheard during the week ending 6/12/10

June 15, 2010

This week’s top stories are chock full of big companies squeezing out the little guy in the social-media space. Whether the big guys are doing anything worthwhile is another story…