DEREK MEISSNER , As a Junior Account Executive at Networked Insights, I work in cross-functional teams to support our strategic marketing initiatives. I assist in the development and distribution of marketing collateral through digital and traditional means, as well as support each phase of the client relationship. My responsibilities allow me to stay knowledgeable on all aspects of our product and processes, helping us deliver superior value and keeping all of our efforts aligned.

DEREK MEISSNER

Sports Audience Update – December

December 1, 2011

Taco Bell Taco Bell conversation among sports fans grew (+15%) and became significantly more positive (+12%) as fans reacted to the brand’s new television ad campaign. Taco Bell released commercials [...]

Sports Audience Updates – November

November 2, 2011

Sports fans are early adopters and love the latest and greatest in the technology realm. Apple, a brand that is consistently engaged in high volumes by this audience, had a [...]

Sports Audience Update – September

October 3, 2011

Sprite Sprite has tailored much of their media spend to marketing tied to the sports and entertainment industries. This has allowed the brand to become one of the top beverages [...]

Sports Audience Update – September

September 1, 2011

America’s favorite past time has past. As the upcoming college and pro football seasons approach, fan have moved on from the “boys of summer” to the “school of hard knocks.” [...]

Sports Audience Update – August

August 8, 2011

The NFL lockout has ended and training camp has begun. Though it’s only the preseason, football fans are already buzzing about the Super Bowl, as conversations have grown 84% over [...]

Sports Audience Update – July

July 8, 2011

Conversations about premium golf brands have spiked over the past month with TaylorMade up 71% and Calloway increasing 50%. The US Open, the PGA’s 2nd major tournament of the year, [...]