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BIG NEWS at Networked Insights
September 29, 2011
Today we announced that Networked Insights raised $20 Million in Series B funding led by Goldman Sachs Asset Management and other investors to further our plans for growth and solidify [...]
The Consumer Revolution is Happening – Is Your Brand Operating with Social Intelligence?
August 23, 2011
The advent of the social web and new technologies is expanding the capabilities of advertising. But without universal metrics around engagement, how do you make sure you’re getting the most [...]
CFOs: Why Let Marketing Off the Hook?
May 11, 2011
CFOs use enterprise data and metrics to manage business performance and drive efficiencies across the business. But when it comes to marketing, there’s still a bit of the “black box” [...]
How to get Outfront of the Upfronts
April 21, 2011
When networks publish upfronts in the spring, advertisers are waiting with baited breathe to see gross rating points, target rating points, total households of the most popular programs. But that’s [...]
Giving up the illusion of control
March 18, 2011
We’ve talked a lot about how brand monitoring makes a lot of sense for PR but not so much for marketing. But that doesn’t mean marketers and advertisers can just [...]
Are you and your agency on the same page socially?
March 16, 2011
How can you tell if your agency understands “social lift”? Does it recognize the potential of social media to help you spend ad dollars more efficiently and make a $10 [...]
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