We have been working on developing the world’s best platform of information that would help marketers make better, faster more informed decisions about all aspects of their marketing spend. With this round of funding, we are well positioned to challenge the future of advertising and marketing by introducing a decision platform that finally uncovers real time audience interest and allows brands to stay in sync with their customers.

Lead investor Goldman Sachs, who most recently invested in Facebook said: “The growing dependence on earned media requires robust marketing decision platforms capable of uncovering real time data on consumer messaging, engagement and share of voice,” said Gaurav Bhandari, Managing Director at Goldman Sachs. “The inclusion of this type of data into marketing is growing rapidly, and we believe that Networked Insights is positioned to capitalize on this growth.”

Brian Wallace, Vice President of Strategic Marketing for Samsung said “Competent marketers react to social data, but smart marketers are directed by it. That is why we have partnered with Networked Insights to optimize our marketing and media dollars to capture the true potential of social data. By moving beyond monitoring and sentiment, we have really started to increase the value of our media and advertising by delivering double digit efficiency across our entire spend.”

From here we plan to use the new funds to continue to scale the business with investments in new data sources, technology that will allow Networked Insights to customize audience development, provide increased fidelity in media attribution and expand critical semantic analytic tools that deliver media prediction.

We hope you will join us in our celebration by asking us how we can help your brand stay in sync with its consumers!

Wasted spending may now account for 70 percent or more of a company’s ad spending.  The growth of Internet-enabled devices has multiplied the challenges marketers face when advertising in our increasingly fragmented and expanding media world. Reaching your audience has never been easier, yet tracking success relative to your audience has never been more complicated. New entrants continually appear to vie for coveted markets like online moms. Increasing ad budgets is one way to attack these challenges, but trying to outspend competitors has become an arms race that no one will win, and shareholders won’t tolerate.  The alternative to spending more is spending more efficiently.

I plan on speaking about this topic in great detail at the upcoming SXSW event. In my session you will learn how leading brands are using “social lift” to measure campaign performance and determine minimal effective budget. But I need your help to vote for my session! So if this sounds good to you I would appreciate it if you would click here and vote for my session!

Quarterly and annual reviews provide some idea of how the money is being spent, and frequency, reach, target rating points, media impressions and clip counting are among the longstanding measures of marketing effectiveness. But these are becoming less and less informative as the world moves at Internet speed.

And when CFOs need to make up a few cents in earnings per share at the end of a quarter or when preparing year-end financials, they often go to their marketing departments for spending reductions. The marketing budget is something of a slush fund to be tapped for that few extra cents per share.

Now CFOs can have the same level of visibility into marketing that they have in other operational areas. The efficiency of marketing – especially spending on advertising – can be improved by analyzing customer “conversations” carried out across social networks and other channels. Advanced techniques and capabilities are available now to capture the pulse of the marketplace as never before.

Armed with this information, CFOs and chief marketing officers can work together to identify — really, for the first time — the minimal effective amount of spending needed to drive the greatest market awareness. This new form of “marketing intelligence” can dramatically reduce “spray and pray” spending and contribute more effectively to earnings per share improvement. In this way, both CFOs and CMOs will understand and track — with far greater accuracy — marketing’s accretive value to the enterprise and shareholders.

Read our new white paper to learn about the emerging role of social media analysis in determining the Minimal Effective Amount needed in Marketing.

When networks publish upfronts in the spring, advertisers are waiting with baited breathe to see gross rating points, target rating points, total households of the most popular programs. But that’s the problem, isn’t it? They’re all looking at the same information and vying for the same advertising action. Want to get the jump on your competitors when the new line-ups are aired this fall?

Network Insights has discovered a new metric for calculating the value associated with a particular daypart. Social impressions are an indicator of the social media discussion about a particular show. Not just the raw volumes of posts appearing on social media sites, mind you. Instead, we’ve developed a formula that distills the raw data into categories like conversation volume, page views, frequent visitors, and the traits of the people who post and where they post. Why is this revolutionary?

Because it reveals opportunities for more efficient media buys. Why pay for 14.2 GRPs with American Idol at a cost of $600k per 30-second ad when you can buy a combination of shows with lower GRPs — and costs — but with higher social impressions? It just makes more sense.

Social media data analysis offers unprecedented insights into viewer habits and their likes, dislikes and other responses to what they see on TV. And social impression analysis of upfronts is just one of the many metrics we derive from social media data analysis to give our clients the edge over their competitors. Leading edge just took on a whole new meaning.

To read more about this and other clever ways to strategically plan media, check out our free report: Outfront of the upfronts: Use social media to optimize your ad dollars.

Marketers are used to planning campaigns a year in advance and many are going to have trouble reprogramming themselves to think about the fact that campaign planning needs to start happening closer and closer to real time. For example, the back-to-school phenomenon is well understood by lots of brands and campaigns are built around the generally accepted beginning of this season. But what if your customers are starting to talk about back-to-school shopping a month earlier than  usual? The swift and nimble marketers, the ones who can be flexible in the face of changing information and trends, are the ones who will be successful.

Social-media analytics allows marketers to be proactive, to listen to the good things people are saying and mold their campaigns based on this information. But they can only do this if they are willing to give up some of the illusion of control that planning a year in advance gives them. This positive listening is a sharp contrast to PR’s negative listening — reacting to crises after the fact. This kind of behavior is in PR practitioners’ DNA and they’re well-versed into how to sift through brand mentions for the useful nuggets and then act. Likewise marketers must learn to take advantage of their tools by putting their brand insights and trend analysis into action.

How can you tell if your agency understands “social lift”? Does it recognize the potential of social media to help you spend ad dollars more efficiently and make a $10 million budget deliver the payback of a $100 million budget?

To find out, the first thing you can ask your agency is whether it is using social media data as a predictor rather than a metric. Is it a telescope that guides you toward achieving results, or a yardstick that merely measures them?

The second question is whether your agency is using social data to drive traditional ad spending, or only for setting social media direction. If it’s the latter, the agency isn’t doing what it should for you. For social lift to make sense, you have to have no vested interest in the answer to a media requirement being “a 30-second TV commercial.” If you identify a social lift, you can’t say you’ll spend 85 percent of your media budget on TV regardless of what the social lift numbers are. If that’s what’s happening, you’re probably not buying the social lift.

A related question is whether you have collapsed traditional and social media into one focus. If you truly believe in using social lift, then you want to gain efficiency by applying the minimal effective amount to different channels. The minimal effective amount will sometimes mean that you put nothing in a channel. That’s hard to do when you’ve already split the budget 70 percent to TV, 20 percent to print, and 10 percent to social — as one example. Capturing social lift requires you to think about budgeting in new ways.

Want to learn more? Read our point of view: “Social Lift: How to make your media plan go further.” Then let’s talk!

Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance. We know that people buy auto insurance when they buy a car. But where else can we find people who intend to purchase insurance?

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. They think about it then because they’re worried about whether they have enough insurance. A risk mitigation scenario is taking place that you can target with your media plan.

Another “decision intersection” might be when men have had a mid-life crisis and they’ve just bought a big, fast car. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there. And that media could be in the form of an advertisement or in the form of paid content.

By using social data analysis, including topic discovery, you’re likely to have a much more efficient media plan.

To read about more clever ways to strategically plan media, check out our FREE eBook on the 5 new tricks for media planning.

Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.

While there is conflicting reports on the number or total tweets generated by the Academy Awards, what has become evident is the changing behavior of viewers. Unlike ever before, participants are embracing a multi-screen environment, transforming The Oscar experience from a broadcast into a real-time, digital conversation amongst friends and likeminded people through blogs, micro-blogs and social networks.

A lot of attention from companies monitoring social media leading up to The Oscars was around what films and actors were discussed the most. What The Trend analyzed data from the Twitter Worldwide Trending Topics and developed a ranking of most discussed films. The Meltwater Group and Webtrends, while cautioning their data was more a reflection of popularity rather than predictive of Oscar winners, developed reports purporting winners and losers or rankings from the social media mentions surrounding The Oscars.

This information is surely interesting as it reveals what consumers are talking about, but it probably aides the studios and agents representing the films and actors most as they look to develop pricing models for products and celebrity endorsements. Networked Insights wanted to dig deeper into the data surround The Oscars to see what they could learn from the incredible volume of conversations.

Networked Insight’s research, which clustered conversations through a proprietary technology tool known as a Topical Discovery Engine, exposed two themes that have tangible implications for brands and advertisers. First, by isolating social media data from web properties that had specific demographic profiles, Networked Insights discovered who the most discussed actors for various product categories were.

Celebrity endorsement is on the rise with 24% of ads during The Oscars featuring a celebrity endorsement, a 500% increase from 2010 according to GreenLight. While it’s clear the clout of an Oscar win can impact an actor’s income for the balance of their career, what is less clear is how The Oscar losers fair. Networked Insights’ data allows brands and advertisers to uncover real value when evaluating celebrity endorsement possibilities.  This can be done by looking at social media conversations and comparing the “social lift” an actor has over his peers.

By examining social data with tools developed exclusively for the purpose of gathering marketing insights, Networked Insights is able to uncover trends that increase the efficiency of marketing and advertising programs.  Networked Insights has helped Fortune 500 clients use this capability to identify an optimal celebrity spokesperson and to validate decisions around existing endorsement agreements.

It’s an exciting time for consumers, brands, and marketers. Technological advances in communications and publishing are changing the frequency and speed in which people communicate with each other and brands. Social data provides a window into the digital conversations consumers are having and leading marketing organizations are learning how to leverage this information to make smarter decisions. As brands experience with social media increase so does their need for improved understanding of the interactions customers are having with their brand. Networked Insights helps brands and advertisers harness social data to discover meaningful insights that impact performance.

Click here to get a copy of this years report on How to find the right Celebrity Endorser for your brand

We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. For example, before people visited our site, perhaps they visited espn.com. So we potentially have a large sports audience as a segment of our brand, right?

The search process has become broken because the data landscape has become more fragmented and complex. If we know consumers attach certain keywords to our brand and that certain topics are becoming important to them, we can probably buy those words as search terms before they become expensive, and we can probably own them not only from a paid standpoint but also from a natural standpoint. But how do I find those keywords (see “Why Topic Discovery Beats Search”)?

When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. If I can discover the trends and themes consumers are creating, then I can put myself in the mix by building content to show up in that top eight to 10 results as well. As a media planner, I need to know the top trends and themes my consumers care about, so I can buy those terms and then optimize based on those terms as well.

Consumers today don’t search with long phrases. They search once and if they don’t get what they want, they tend to add to it and keep adding to it until they find what they want. The great thing about using social media data for topic discovery is you can see all of those searches connected together. For example, you can see the result is first “social,” then it’s “social media,” then “social media analytics,” and then “social media analytics paid.” This is what we call knowing the hierarchy of search, which can only be accomplished with topic discovery.

To read about more clever ways to strategically plan media, check out our FREE eBook on the 5 new tricks for media planning.

I think you will agree that over the last few years, content was being created at an incredibly rapid pace. This is how Google succeeded in the market; massive amounts of content were being created, and it was their job to index it all. At one point, Eric Schmidt, former CEO of Google, said as much content was being created every 2 days as had been created from the beginning of time to 2003.

Today, though, I would assert that Google is failing because search is becoming irrelevant. Searching for stuff across such a large data set means you’re always going to find something because the very act of searching means that you have a preconceived notion of what you want to look for!

However, by using Topic Discovery, you can zero in on what your customers actually care about rather than searching blindly for what you think they care about. That’s a huge difference.

For example, you may discover that customers are creating content around one distinct set of topics. You, as a brand, may think you know what those topics are based on history, but in fact they are constantly changing. The challenge, then, is to constantly refresh what you know about the trends that matter to your customers based on their current actions — that is, the content they create — instead of searching endlessly for trends you think matter to them.

To read about more clever ways to strategically plan media, check out our FREE eBook on the 5 new tricks for media planning.

Sponsoring a celebrity is typically a transaction-driven relationship: You pay the celebrity $5 million to be the spokesperson for your product or service. But that is the old world. The way it should be positioned today is that you, as a brand, already have great brand exposure and a large audience. You may have 5 million fans on Facebook and 20 million fans on Twitter.

Consider Starbucks, for example. When Starbucks enters into a conversation with a celebrity, it shouldn’t be about how much Starbucks is going to pay that celebrity to pitch its brand. Instead, it should be about what the combined brand equity that is created when you put both brands together. Your conversation with Katy Perry, for example, should focus on how your company is going to help Katy Perry build her brand rather than on how you’re going to spend $5 million so she can do a commercial with you.

The reason these transactions don’t happen today is because media planners talk to agents. They should talk to the talent instead, which is very hard indeed. Use social media to size up the talent pool that makes sense for your brand so you can have an intelligent conversation about building both brands. Determine how your company can help a celebrity gain exposure to the 25 million people you speak to every single day vs. how you’re going to use that celebrity in a TV spot to help you talk to 110 million people.

That’s the ripple effect we see with social media, which is changing the way celebrity transactions are happening going forward.

To read about more clever ways to strategically plan media, check out our FREE eBook on the 5 new tricks for media planning.

Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data, whether it’s Nielsen data, transaction data or other research they’ve commissioned.

Social insights or social analysis around television audiences is the obvious next big competitive advantage. It is the next layer that you’ll put on top of your Nielsen data to compliment your decision making!

How would you use it? Here are four examples.

The first way is to identify a different segment watching TV. Traditional target ratings suggest that “Two and a Half Men” skews mostly male when, in fact, it skews mostly female. We know this to be true because of content fans create about the show online — content we’ve identified through topic discovery. Such insight allows media planners to think about planning and targeting that audience in a completely different way. Perhaps that show then becomes a better fit for your brand or perhaps there is a different 30-second spot you might want to run because you know that the audience is really mostly female.

The second is to identify the actual vs. estimated size of an audience. Nielsen data, for example, might suggest that the “Tonight Show” has 3 million viewers. In fact, we may see 5 million viewers engage around the show during a specific time of the year or when certain topics are discussed or guests appear on a given episode. Based on that topic discovery process, we now know that if you buy a rating point on that show, you’re actually getting 5 million viewers instead of 3 million. That’s a huge arbitrage efficiency play, and at Networked Insights we love to make those kinds of finds to recommend to our clients.

The third example is when we take a company’s media plan and show you all the earned media value you received from it. We can show you the “social lift” you got from buying that media. For instance, with this year’s Super Bowl, we found the “extra efficiencies” that earned media got for media planners (see “The Lambeau Leap Into Social Lift”).

Final example: “Gossip Girl” is given a 0.9 rating by Nielsen. Technically, no show with a 0.9 rating should still be on TV. Eight years ago, a 7.0 or a 9.0 would stay on TV. Now a 4.5 or a 5.5 will stay on TV, but a 0.9 would never stay on TV. However, “Gossip Girl” is a very successful show in social media with Millennial viewers, so it has stuck around. Through the use of social data analysis, you can find these types of “diamonds in the rough” before they become big hits.

The counterargument can happen as well. For example, “Dancing with the Stars” is thought to have a huge following when, in reality, we know it does not. An opportunity exists to optimize there to ensure you are getting the most efficient media buy possible for your brand.

To read about more clever ways to strategically plan media, check out our FREE eBook on the 5 new tricks for media planning.

The Super Bowl might be the world’s greatest match of football titans with one of the world’s largest audiences, topping out at around 111 million tuning in for the game. But only slightly half of the audience are there to watch the actual football game according to a new report from Lightspeed Research who surveyed over 2000 Americans online and found that nearly as many viewers were interested in the advertising as they were in the football.

The kingpin who started the advertising revolution on the Super Bowl was none other than Apple – with their “1984″ ad, which launched the Macintosh computer. They reportedly got $150 million dollars in media value from that one Super Bowl spot because of the commentary on ABC, CBS, NBC, BBC and others. So, for our third year running, we set out on a quest to declare a winner of the Super Bowl from a different perspective: the brand that got the most media value (what we term Social Lift) from their advertising on the Super Bowl.

We are defining this Social Lift as the increase in buzz from a baseline we took before the Super Bowl (Jan 1 to Feb 4) compared to Super Bowl and directly after the Super Bowl from Feb 6 and 7. And the other dimension we measured was the efficiency of spend, which is the total media value divided by the estimated spend on the ads. The numbers were averaged to create an index. So a “2″ is twice as efficient in creating social lift per dollar spent as the average ad in Super Bowl 2011.

And this year’s winner is … Teleflora! This is their third “Insighty” in as many years.

• Like any good mix of paid, earned, and owned assets — which is the secret to maximizing efficiency of media spend — Teleflora placed only one ad, but leveraged social conversation around that to achieve the highest efficiency of spend.

• In contrast, Chrysler had the highest social lift — 377% compared to Teleflora’s lift of 178% — but they had to spend a lot more to get it, which still places them a respectable ninth in the efficiency field. In these days of carefully watched budgets and increasing marketing expectations, efficiency is the name of the game.

• Sentiment is always a factor, and Teleflora did well with 79% of comments positive. The negative 7% focused mostly on the edgy remark about the “nice rack” of the engineer’s girlfriend.

• Best sentiment: Volkswagen had the highest positive sentiment at 89%. They also ranked third in both social lift and efficiency.

• Bailout fallout: Chrysler had the highest negative sentiment of the top 10 — tied with Best Buy at 19%. Most of that focused on griping about the auto bailout and the cost of a Super Bowl ad.

Download the full report: A Lambeau Leap Into Social Lift.

The article highlights a major shift in the advertising world where paid, earned, and owned assets are increasingly being coordinated to maximize synergies between the three. This is exactly the area we have been working in over the past year, helping clients determine the minimal effective media spend that is going to achieve the maximum impact in the market with no waste in dollars. This translates into efficiencies of 10% and more in their media spend by creating social lift, the buzz about your ad and brand that adds earned value to your media buys.

Even a crude awareness and approach to manipulating these three key areas of marketing will yield results: toss a hand grenade in a pond and you’ll catch some fish, right? But leveraging social data can turn this kind of marketing into a science by directing the sequencing of paid, earned, and owned initiatives. Do you start with a contest launched with an online video (owned) and then follow up with advertising? Or do you launch with a conversation-starting paid ad, ride the earned lift… and then introduce owned assets into that conversation?

In addition, social data can help find those places where the audience gathers outside of a “premium” ad market like the Super Bowl ad (eg, those buys on YouTube and ESPN mobile that Volkswagen is making, mentioned in the Ad Age article). That allows a brand to reach that premium audience at a non-premium price. In this case, they are smart, repeat impressions building on the TV ad. But it also enables a brand to “steal the cheese” by grabbing that Super Bowl audience without buying a Super Bowl ad.

The huge cost of a Super Bowl ad highlights the need to create these media buying efficiencies. But the same dynamics can be brought to bear on buys throughout the year — and media planners and buyers can benefit from these savings year round. The rapidly approaching upfront season is a key time to use social data for big efficiencies.

If you’d like to get our take on how Super Bowl advertisers fared this year, come back to this blog on Tuesday, after the game. This will be our third annual report on Super Bowl advertising (which makes us veterans in the explosive new world of social media insights). This year’s post-game report will reveal which brands got the most social lift and ROI based on their spend.

In the meantime… Go, Pack, Go!

Here are the major points included:

• Value gained exploiting shows undervalued by Nielsen
• Hyper-segmentation approaches that go beyond “Adults 18 to 49″
• How smart ad buys and owned content can be leveraged for a bonus of earned social lift
• Successful branded integration ad for the Corolla
• How social can point the way to premium audiences at non-premium prices

If you attended the webinar and would like to revisit it or share it, you can download it here. And if you missed it, all the more reason to download!

1. Buy shows with high social engagement and low TRPs. Nielsen sets the value based on their metrics. Why not buy based on metrics from social media data? Since the TRPs don’t recognize the value of a highly engaged audience — but you do, or should — you can get that value for a bargain.
2. Benefit from the “social lift” that occurs when a highly engaged audience talks about a show online. Your brand can get talked about in the online conversation about a show simply because you advertise on that show. But a smart branded integration play can set that social lift on fire. Get clever and knit your brand into the show — and into the hearts of its most passionate viewers.
3. Get repeat impressions against your targets through multiple channels by understanding where the conversation is taking place. The biggest opportunity after the TV ad is in the digital space. We have pulled insights from  conversation on a number of sites where fans of a particular show, in a specific category, and using a brand name come to discuss. We typically advise on the best sites to place digital ads that will reinforce the TV ads or branded integrations viewers just saw on the show.

If you’d like to know more, sign up for our webinar “The Walking Dead: A Media Buying Guide for Brands.” On 1/19/2011, We’ll give in-depth examples, many drawn from AMC’s new hit show, to illustrate the points above.

Here are five ways that social data gives you an edge:

1. Finds “Diamonds in the Rough”
   Let’s start with the essential value. We look for shows with low Target Rating Points (TRPs), according to Nielsen,  and high social engagement. We call those shows Diamonds in the Rough, because Nielsen sets the price according to their TRPs. And we find value in shows featuring large amounts of social conversation. We measure engagement to track real-time fan interest. Engagement offers depth because each post represents a viewer reacting directly to a show’s content. In the delta between Nielsen’s low pricing of a show and our high valuation, there are tremendous efficiencies to be gained in a buy.
2. Finds promising new shows even before they air
   Nielsen provides ratings for shows after they air. Social conversation can take off well before the first episode airs. And that points the way to a smart buy before the market has had a chance to put a high price on it.
3. Hyper-segments audiences to maneuver around media lockouts
   When a brand is locked out of advertising around an event — for instance, when a competitor is the primary sponsor of a major sporting event — social data can find that same premium audience at non-premium prices. Where are those desirable fans gathering before the game, or at halftime, or after? Social conversation points the way.
4. Coordinates paid, earned, and owned assets for optimum efficiency
   How do you make a $100 million dollar media spend act like $110 million? Or $150 million? Place your spend so that the ads are a catalyst to leverage owned assets and drive earned engagement on top of the spend. When your media spend is optimized in this way, we see “social lift.” For instance, social conversation can help find and shape opportunities for smart, creative branded integration plays. That’s how those efficiencies of 10% or more really take off.
5. Provides a new source of data your competition doesn’t have
   If everyone is dealt the same hand, it’s hard to win. We track 450 million users and over 2 billion interactions per month. Insights from that social conversation are quickly becoming the key differentiators to help brands and agencies get ahead.

If you’d like to know more, sign up for our webinar “The Walking Dead: A Media Buying Guide for Brands.” On 1/19/2011, I’ll give in-depth examples, many drawn from AMC’s new hit show, to illustrate the points above.

There were lots of good questions asked afterward — and a request to make the deck available. We’ve posted it on Slideshare. If you download it, let us know what you think.

If you’d like to get the full presentation, watch our website (or follow us @netinsights) and you can sign up for the encore performance, which will be scheduled for some time in January.

Here is report #2 on the show.

So how can marketers use insights around a show like this? Social media provides a way to measure reaction to a TV show and, also, a powerful way to promote it. Social media analytics help us identify shows with highly engaged audiences. And placing ads that play to that highly engaged audience — branded content — can provide social lift for the brand’s product or message. Basically, paid content drives earned when fans buzz about the show and related advertising.

This second quick-hit report shows some of the word-of-mouth dynamic at work popularizing the show. And it reveals that viewers find the show “gory,” “scary,” and… “enjoyable.” Sounds like a good old-fashioned horror show.

We were producing “ratings” before the show even premiered by tracking the conversation in the weeks leading up to the first episode. We also measured engagement and reactions to the premiere and will continue to do so. There are a few reasons “The Walking Dead” caught our eye out of all the new and returning shows:

• AMC scored a big hit with “Mad Men.” Besides the critical acclaim and solid — if not massive — viewership, the show always scores high in social engagement. It topped our list of all shows for the season finale. We’re interested to see if AMC can do it again.
• “The Walking Dead” is a transmedia show. It’s based on the serialized graphic novel. Transmedia shows often come with pre-built social audiences who can quickly kick a TV show into overdrive.
• If this show does prove to be highly engaging, it will become one of the shows we recommend that our clients buy — for the  social lift and accompanying huge efficiencies of media spend.

Our report can be found on Slideshare: “The Walking Dead: Social intelligence report 1.”

A final note: This report uses the same templates and reporting mechanisms we’re using for clients to track their overall brand health and provide regular insights around their audiences, products, competitors, and more. This report just happens to be about zombies. If they start to buzz about the health benefits of eating organic brains, we’ll be the first to spot the trend.