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How to Micro Target your Online Media
March 10, 2011
Let’s say you’re an auto insurance company. You want to target micro-segments where people think about buying auto insurance.
How to choose a Celebrity Endorser from the Annual Academy Awards
March 8, 2011
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that [...]
How to use Social Media to optimize your Paid Search
March 3, 2011
We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors.
Why Topic Discovery Beats Search!
March 1, 2011
I think you will agree that over the last few years, content was being created at an incredibly rapid pace.
How to Find the Right Celebrity for Your Brand?
February 22, 2011
Sponsoring a celebrity is typically a transaction-driven relationship: You pay the celebrity $5 million to be the spokesperson for your product or service.
4 Ways to Outperform Your Nielsen Data
February 17, 2011
Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.
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