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How to Find the Right Celebrity for Your Brand?
February 22, 2011
Sponsoring a celebrity is typically a transaction-driven relationship: You pay the celebrity $5 million to be the spokesperson for your product or service.
4 Ways to Outperform Your Nielsen Data
February 17, 2011
Today there is no competitive advantage between Coca Cola and Pepsi when it comes to planning media. They both use the same data.
A Lambeau Leap Into Social Lift
February 9, 2011
What brand got the most Social Lift from buying a Super Bowl ad? The Super Bowl might be the world’s greatest match of football titans with one of the world’s [...]
Sequencing the Key to Making Super Bowl Ads Sing
February 2, 2011
It’s encouraging to see the recent article by Brian Steinberg in Ad Age, Marketers Suit up With Twitter, Facebook for ‘Social Bowl’. Brian notes that this year’s Super Bowl ads [...]
Walking Dead Media Buying Webinar Redux
January 21, 2011
We presented “The Walking Dead: A Media Buying Guide for Brands” on January 19, 2011. This was the second installment of the popular webinar, updated and improved from the original. [...]
3 Ways to Make Media Buys More Effective with Social Media
January 14, 2011
Here are three of the top ways we have found to improve the efficiency of media buys using social media data: Buy shows with high social engagement and low TRPs. [...]
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