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5 Ways Social Data Has the Edge over Nielsen
January 10, 2011
Nielsen has taken a few hits recently on the integrity of their data — undercounting web traffic and losing accreditation for their diary-only markets being chief among them. But even [...]
Walking Dead: Survival Guide for Brands
December 21, 2010
We presented a webinar yesterday using analysis around AMC’s new hit “The Walking Dead” to show how social provides the new competitive edge in TV planing and buying.
The Walking Dead Legions Spread the Word
November 10, 2010
The early buzz on “The Walking Dead” pointed to this being a big success. (See my previous post, “The Walking Dead: Zombie Buzz” and the linked Slideshare file.) And before I could even get this posted, the show was greenlit for a second season.
The Walking Dead: Zombie Buzz
November 5, 2010
Our recent analysis of “The Walking Dead” shows the power of social media analytics to assess the value of a TV show. We were producing “ratings” before the show even [...]
“Mad Men Light It Up,” a New SocialSenseTV Report
October 25, 2010
“Mad Men” is a show that gets people talking, which always gets us listening. The finale topped the social charts for all shows, after ranking highly throughout the season. We [...]
The Media is NOT the Message, ARF Webinar
August 24, 2010
I recently presented a webinar with the Advertising Research Foundation (ARF), “The Medium Is NOT the Message: Social Media Analytics Deliver Insights Beyond Social Monitoring.” It’s a play on Marshall [...]
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