How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data

May 10, 2012

Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the [...]

Are CMOs buying the right media?

April 18, 2012

The era of big data is a two-sided coin. Companies are collecting more information about their consumers than ever before to make more data-driven decisions. Additionally, consumers are creating and [...]

CMOs: Shedding light on marketing performance

April 16, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the [...]

Condiment Wars – Hidden Valley Ranch takes aim at ketchup

April 13, 2012

Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]

How to Use Social Data to Make Smarter Media Decisions

March 20, 2012

Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on [...]

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]