New social TV report reveals fans tastes

March 13, 2012

How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]

Networked Insights goes Hollywood

February 21, 2012

This week Jason Kapler and Sean Reckwerdt are representing Networked Insights at the Gravity Summit and TV Goes Social Conference in Los Angeles. Our resident social TV team is excited [...]

Networked Insights at Social Media Week – New York City 2012

February 20, 2012

Last week Networked Insights CEO Dan Neely spoke at KIT Digital’s “My Social TV App Thinks I’m My Dad: Privacy Issues In The Age of Convergence” during February’s Social Media [...]

The Best Marketing & Advertising Panels at 2012 Social Media Week – NYC

February 10, 2012

Social Media Week New York is back, and I’m excited to connect with some of the sharpest minds in marketing, advertising and social media. Networked Insights CEO Dan Neely will [...]

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]