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Trust is hard to come by these days
January 25, 2012
For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]
What Social Data can Teach You about Audiences
December 14, 2011
With a son about to go to college next year the answer is – I do! But as my close friends know I like to call myself “sports dyslexic” especially [...]
Making Marketing Agility Cool
November 7, 2011
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using [...]
Social Media Marketing and Darwin: Can Marketers Evolve?
October 12, 2011
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last [...]
Why Your Marketing Needs Real-Time Data
October 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, [...]
Why 2,000 Facebook Likes Won’t Save Your Job
August 24, 2011
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound [...]
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