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There is NO Passive Marketing with Social!
May 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their [...]
The Emotion found in Social Data
May 9, 2012
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who [...]
Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
NASCAR appeals to more than just Sports Fans!
March 12, 2012
As fans of the movie Talladega Nights would know, stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily [...]
Thank you for a great February!
February 27, 2012
February has been a stellar month for Networked Insights. Our success has only been achievable through the support of marketers who are uncovering the value of social media data analytics. [...]
Trust is hard to come by these days
January 25, 2012
For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]
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