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What Social Data can Teach You about Audiences
December 14, 2011
With a son about to go to college next year the answer is – I do! But as my close friends know I like to call myself “sports dyslexic” especially [...]
Making Marketing Agility Cool
November 7, 2011
Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using [...]
Social Media Marketing and Darwin: Can Marketers Evolve?
October 12, 2011
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last [...]
Why Your Marketing Needs Real-Time Data
October 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, [...]
Why 2,000 Facebook Likes Won’t Save Your Job
August 24, 2011
“I wish we didn’t have to spend 10 hours creating a report every month to show [advertisers] that what we’re doing is worthwhile.” Victoria Harres, PR Newswire Does that sound [...]
Social Intelligence Report on New Fall TV Show Lineup
August 16, 2011
We are pleased to announce that the Networked Insights 2011 New Fall TV Show Report is now available. This is a follow-up to our very popular Outfront of the Upfront [...]
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