SHARE
Lessons learned from this years SocialTV SuperBowl
February 5, 2012
We started by pulling in over 11k tweets/min 30 min before the superbowl – what follows is our real-time analysis of the Super Bowl advertising effectiveness: The Giants used “In the [...]
Retaining your reach with NBC’s “The Voice”
February 5, 2012
Every year the Super Bowl draws millions of viewers to what is arguably America’s grandest event. Along with the game itself, the spectacle encompasses both pre-game programming and the “lead-out” [...]
Leveraging social data to understand a TV show’s audience before it airs!
February 1, 2012
The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys [...]
SocialTV Goes to Washington – Analysis of the 2012 State of the Union
January 25, 2012
This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]
Golden Globes Conversation Analysis
January 16, 2012
Last night we saw over 700k Tweets that had mentioned the Golden Globes, but this was just a drop in the hat for the overall social conversation related to these [...]
How to use Social Data to Predict Box Office Success
December 15, 2011
I love the holidays, and not because of all the family, gifts, and home-cooked food, but because it’s one of the few times of the year you know that you’re [...]
Subscribe via RSS
