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Are you ready for Semantic Analysis?
August 25, 2011
Step one was getting brands to monitor social media channels for mentions. Step two was realizing that just tracking the number of times a brand was mentioned, which led to [...]
Is It Time To Reconsider Sentiment Scoring?
August 10, 2011
In a recent blog post called The Problem with Automated Sentiment Analysis from Fresh Networks, a social media agency, they evaluated a few sentiment tools and their results are quite [...]
Why Semantic Analysis Trumps Sentiment Analysis
May 4, 2011
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell [...]
Social Media Analytics, Humans vs. Machines
July 1, 2009
The fine folks at www.research-live.com recently posted an email debate titled “Tracking online word-of-mouth: The people vs machines debate.” This debate featured Mike Daniels of Report International arguing the pro-human [...]
Does monitoring provide the confidence and omniscience you need?
June 1, 2009
So, you want to monitor a brand, or many brands. You want to know everything that is being said about your brand online, no matter who is saying it or [...]
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