BENJAMIN M TURBOW - Benjamin Turbow is a bilingual MBA, Ed.M with 5 years of experience in audience research and evaluation, for both for-profit and not-for-profit organizations. As a seasoned analyst, Benjamin has developed and implemented marketing campaigns in both English and Spanish, while also conducting international and national research in the in the educational sector.

Automotive Share of Conversation amongst Sports Fans [Infographic]

May 20, 2011

BMW is the most talked about automotive brand within the Sports Enthusiasts Audience. Conversations are more than twice as likely to use good or great to describe a BMW than they are to use the word bad. Within this audience, Mercedes is the closest competition.

This data was collected using our SocialSense Audiences product. SocialSense Audiences is an analytical platform designed to deliver fast, high-quality insights around specific vertical markets and audiences.