15 Jul 2014
Budweiser Wins the World Cup

While Germany secured a definitive victory on Sunday, determining who “won” the World Cup from a brand perspetive isn’t immediately clear. Yet a preliminary analysis from Networked Insights reveals that Budweiser dominated in terms of online engagement.

World Cup Brand Winners and Losers

The “Man of the Match” campaign helped increase Budweiser’s brand awareness conversation among World Cup fans by over 1,000%. Other beverage brands like Coke trailed, with an increase in engagement hovering around 50%.

In the sports apparel category, sponsor adidas initially followed Nike, but managed a spectacular comeback. A 120% jump in brand awareness conversations for adidas resulted.

For more details on Budweiser, adidas and other brands who won the World Cup, see the full report.


About Jason Kapler

Jason Kapler is Director of Marketing at Networked Insights with more than 10 years' experience in generating demand for technology companies leveraging the inherent power of the Internet to deliver marketing results. Jason is passionate about sharing how companies can use social media to their advantage to stay in-sync with consumer trends and uncover real-time insights.