While Germany secured a definitive victory on Sunday, determining who “won” the World Cup from a brand perspetive isn’t immediately clear. Yet a preliminary analysis from Networked Insights reveals that Budweiser dominated in terms of online engagement.
The “Man of the Match” campaign helped increase Budweiser’s brand awareness conversation among World Cup fans by over 1,000%. Other beverage brands like Coke trailed, with an increase in engagement hovering around 50%.
In the sports apparel category, sponsor adidas initially followed Nike, but managed a spectacular comeback. A 120% jump in brand awareness conversations for adidas resulted.
For more details on Budweiser, adidas and other brands who won the World Cup, see the full report.