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There is NO Passive Marketing with Social!
May 16, 2012
Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their [...]
The Emotion found in Social Data
May 9, 2012
Let’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. Some might, but the vast majority of people who [...]
Why marketers need to look beyond keyword search
May 1, 2012
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn [...]
CMOs: Shedding light on marketing performance
April 16, 2012
Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the [...]
Condiment Wars – Hidden Valley Ranch takes aim at ketchup
April 13, 2012
Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]
Hang on Dawson it’s going to be a bumpy life
April 13, 2012
Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern [...]
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