Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

Make Every Ad Perform Like a Super Bowl Ad – Media Optimization Guide, Super Bowl XLVI Edition

January 30, 2012

Now that we have the most boring sports weekend of 2012 out of the way (come on, who could stay awake for the Australian Open, and the Pro Bowl – [...]

Social TV Takeaways from
NATPE 2012

January 27, 2012

This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]

#SocialTV Goes to Washington – Analysis of the 2012 State of the Union

January 25, 2012

This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]

Trust is hard to come by these days

January 25, 2012

For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]

Consumer Electronics Audience Updates – January

January 17, 2012

The Asus Transformer surged in conversation over the past 30 days, increasing 69%, due in large part to Asus recently introducing the Transformer Prime tablet, equipped with the highly anticipated [...]