Stop that keyword search! Text classification is a better way.

January 11, 2012

Millions of people use keyword searches every day to find what they’re looking for online. New cars, Italian restaurants, definitions of unfamiliar words, competitors’ views on various issues. But when [...]

Moms Audience Update – January

January 10, 2012

Since early December, McDonald’s was the most discussed Fast Food Restaurant within the Moms Category, with 34.2% of the conversation. Social commentary about McDonalds included more mentions of chicken, than [...]

Making your big idea bigger with social media

January 10, 2012

The stereotypical advertising ideation session goes something like this: creatives and account people sit around a table and play with toys, doodle, throw pencils up into the ceiling tiles, and [...]

Social intelligence: Use it to paint the canvasses of your content marketing

January 3, 2012

Many companies are increasing their focus on content creation and marketing, often funding such programs by shifting advertising dollars. But are they really getting maximum bang for their bucks? Is [...]

Brands: It’s not enough to be liked

December 20, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with [...]

How to use Social Data to Predict Box Office Success

December 15, 2011

I love the holidays, and not because of all the family, gifts, and home-cooked food, but because it’s one of the few times of the year you know that you’re [...]