To Social Fans of Sweater Vests Everywhere

April 11, 2012

Yesterday was a rough day for the avid supporters of Rick Santorum as he officially announced the end of his presidential campaign. While he certainly had his fair share of [...]

Key Takeaways from Social TV Summit – San Francisco

April 4, 2012

With the first of the three Social TV Summits occurring this year having just wrapped itself up, this is a great point in which to reflect upon the atmosphere [...]

3 Ways that TV Shows Can Leverage Social Data to be Successful

March 27, 2012

In this age of big data, analytics, and highly engaged SocialTV fans, there are many opportunities for networks, showrunners, and content creators to amplify the traditional fan experience. Today though [...]

New social TV report reveals fans tastes

March 13, 2012

How helpful are social media conversations in identifying a TV program’s brand affinity and audience segments? Judging from what we’re reporting in Networked Insights’ Social TV Insights Spring 2012 eBook, [...]

NASCAR appeals to more than just Sports Fans!

March 12, 2012

As fans of the movie Talladega Nights would know, stock car racing in the United States has its origins in bootlegging during Prohibition, when drivers ran bootleg whiskey made primarily [...]

Thank you for a great February!

February 27, 2012

February has been a stellar month for Networked Insights. Our success has only been achievable through the support of marketers who are uncovering the value of social media data analytics. [...]