Lessons learned from this years SocialTV SuperBowl

February 5, 2012

We started by pulling in over 11k tweets/min 30 min before the superbowl – what follows is our real-time analysis of the Super Bowl advertising effectiveness: The Giants used “In the [...]

Which musical artists do Super Bowl fans really want to see and hear at halftime?

February 3, 2012

Many people consider the National Football League’s choice of Madonna to headline the 2012 Super Bowl Halftime Show as, well, curious. It’s been more than 20 years since the artist [...]

SocialTV Takeaways from NATPE 2012

January 27, 2012

This is the time of year that producers and distributors congregate to buy and sell television programming globally. So representing Networked Insights, I traveled to South Florida this week to [...]

2 Lessons Learned from Will Ferrell while Drinking Old Milwaukee

December 14, 2011

In the day and age where producers of digital shorts like College Humor, Channel101, and Funny or Die have become known for imbedding recognizable celebrities and comedians into their [...]

Beware of apparent popularity; it could be masking the real story

December 13, 2011

The folks at Chrysler Group have high hopes for the Fiat 500, the throwback small car they’ve tossed into the cute competition against the Beetle, the Mini and the Smart. [...]

What Latina Moms Know That You Should

August 26, 2011

The summer 2011 debut of mamiverse.com is a strong signal to consumer products companies that if they want to reach one of the fastest growing, most influential consumer markets – [...]