#SocialTV Goes to Washington – Analysis of the 2012 State of the Union

January 25, 2012

This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]

Trust is hard to come by these days

January 25, 2012

For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]

Consumer Electronics Audience Updates – January

January 17, 2012

The Asus Transformer surged in conversation over the past 30 days, increasing 69%, due in large part to Asus recently introducing the Transformer Prime tablet, equipped with the highly anticipated [...]

Golden Globes Conversation Analysis

January 16, 2012

Last night we saw over 700k Tweets that had mentioned the Golden Globes, but this was just a drop in the hat for the overall social conversation related to these [...]

Making your big idea bigger with social media

January 10, 2012

The stereotypical advertising ideation session goes something like this: creatives and account people sit around a table and play with toys, doodle, throw pencils up into the ceiling tiles, and [...]