Social intelligence: Use it to paint the canvasses of your content marketing

January 3, 2012

Many companies are increasing their focus on content creation and marketing, often funding such programs by shifting advertising dollars. But are they really getting maximum bang for their bucks? Is [...]

Brands: It’s not enough to be liked

December 20, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Now imagine not having anyone there to greet and interact with [...]

How to use Social Data to Predict Box Office Success

December 15, 2011

I love the holidays, and not because of all the family, gifts, and home-cooked food, but because it’s one of the few times of the year you know that you’re [...]

2 Lessons Learned from Will Ferrell while Drinking Old Milwaukee

December 14, 2011

In the day and age where producers of digital shorts like College Humor, Channel101, and Funny or Die have become known for imbedding recognizable celebrities and comedians into their [...]

Beware of apparent popularity; it could be masking the real story

December 13, 2011

The folks at Chrysler Group have high hopes for the Fiat 500, the throwback small car they’ve tossed into the cute competition against the Beetle, the Mini and the Smart. [...]

Moms Audience Update – December

December 13, 2011

The Belly Band, an ingenious device to help pregnant women with their pants, was the most talked about pregnancy brand since early November, commanding over half (50.7%) of the online [...]