The Best Marketing & Advertising Panels at 2012 Social Media Week – NYC

February 10, 2012

Social Media Week New York is back, and I’m excited to connect with some of the sharpest minds in marketing, advertising and social media. Networked Insights CEO Dan Neely will [...]

The Best Social TV Panels at 2012 Social Media Week – NYC

February 10, 2012

I’m looking forward to my first Social Media Week New York, where I’ll hear from the best and brightest in entertainment, media and social technology. I’m also excited that Networked [...]

Moms Audience Update – February

February 9, 2012

Ford was the most talked about automotive brand in the Moms Audience, during the month of January, with just under a quarter of the conversation (24.4%). Since the beginning of [...]

SocialTV Goes to Washington – Analysis of the 2012 State of the Union

January 25, 2012

This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with [...]

Trust is hard to come by these days

January 25, 2012

For years I have kept tabs on the Edelman Trust barometer report, which comes out every January in Davos. And this year was no exception. After last year I figured [...]

How media buyers can reach NFL fans without a NFL media budget

January 19, 2012

Today’s fragmented media landscape means advertisers can no longer select the TV shows with the most reach and call it a day. Your target audience is now scattered across broadcast, [...]