There is NO Passive Marketing with Social!

May 16, 2012

Traditionally, marketers think of outcomes like they think of the weather – you sit back and see what happens. Suffering from the lack of true and authentic knowledge of their [...]

CMOs: Shedding light on marketing performance

April 16, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. But when it comes to marketing, there has always been a bit of the [...]

Condiment Wars – Hidden Valley Ranch takes aim at ketchup

April 13, 2012

Food lovers everywhere are drooling with delight that Hidden Valley Ranch, America’s best-selling salad dressing, has released a “new thicker, creamier version” of its popular dressing. In an attempt to [...]

Hang on Dawson it’s going to be a bumpy life

April 13, 2012

Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern [...]

How to Use Social Data to Make Smarter Media Decisions

March 20, 2012

Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on [...]

Marketing Takeaways from SXSW Interactive 2012

March 16, 2012

For marketers, developers, designers and entrepreneurs, the annual pilgrimage to Austin, Texas for SXSW Interactive is a highlight in the digital world and this year didn’t disappoint. With surprise visits [...]