Making Marketing Agility Cool

November 7, 2011

Chief Marketing Officers take pride in being the trendsetters around the corporate corral – the arbiters of hip, the sharpest dressers, the consummate gadgeteers. But when it comes to using [...]

Social Media Data: Time to Embrace it

October 26, 2011

There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It [...]

Consumer Electronics Audience Update – October

October 18, 2011

Apple Apple has had a busy 30 days of discussions and conversation volume increased 51% in response. Topics had included the passing of Steve Jobs, the launch of the iPhone [...]

Social Media Marketing and Darwin: Can Marketers Evolve?

October 12, 2011

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last [...]

Moms Audience Update – October

October 11, 2011

Honda The Honda brand is an Insight on the Move, as post volume has increased 33% since mid-September. Positive sentiment for Honda has decreased to 40%, and words such as [...]

Automotive Audience Update – October

October 10, 2011

Royal Purple Although Royal Purple doesn’t have one of the largest shares of conversation among motor oil brands within the Automotive audience, it did see a 30% increase in conversation [...]