Reduce Social TV Data to Basic Lists at Your Own Risk

October 5, 2011

No information is sometimes better than problematic information. That point was recently proven to me when I looked at Ad Age’s social media rankings for fall TV shows – a [...]

Why Your Marketing Needs Real-Time Data

October 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, [...]

Sports Audience Update – September

October 3, 2011

Sprite Sprite has tailored much of their media spend to marketing tied to the sports and entertainment industries. This has allowed the brand to become one of the top beverages [...]

What Moneyball Teaches Digital Marketers About Winning

September 26, 2011

“Adapt or Die” – Billy Beane Moneyball, a book by Michael Lewis and now a movie starring Brad Pitt, is an amazing story of how Billy Beane, the then Oakland [...]

Consumer Electronics Audience Update – September

September 26, 2011

iPhone The iPhone was the only major smartphone to have increased conversation over the last 30 days, growing by 11%. Rumors about the upcoming iPhone 5 and an altered model [...]

Moms Audience Update – September

September 19, 2011

Old Navy According to social media, Old Navy was the most talked about Clothing or Fashion Brand within the Moms space. Since mid-August, positive sentiment remained constant at 35%, with [...]