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Social Media Marketing and Darwin: Can Marketers Evolve?
October 12, 2011
“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff The media landscape has evolved tremendously over the last [...]
Moms Audience Update – October
October 11, 2011
Honda The Honda brand is an Insight on the Move, as post volume has increased 33% since mid-September. Positive sentiment for Honda has decreased to 40%, and words such as [...]
Automotive Audience Update – October
October 10, 2011
Royal Purple Although Royal Purple doesn’t have one of the largest shares of conversation among motor oil brands within the Automotive audience, it did see a 30% increase in conversation [...]
Reduce Social TV Data to Basic Lists at Your Own Risk
October 5, 2011
No information is sometimes better than problematic information. That point was recently proven to me when I looked at Ad Age’s social media rankings for fall TV shows – a [...]
Why Your Marketing Needs Real-Time Data
October 5, 2011
Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!. However, [...]
Sports Audience Update – September
October 3, 2011
Sprite Sprite has tailored much of their media spend to marketing tied to the sports and entertainment industries. This has allowed the brand to become one of the top beverages [...]
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