20 Mar 2012
How to Use Social Data to Make Smarter Media Decisions

Marketers inspired by the movie Moneyball are looking for ways to leverage trends, mitigate risk, and drive marketing programs that perform. As the cost of mass marketing techniques focused on reach continues to grow, finding an advantage when evaluating your media spend is more important than ever.

On Thursday, April 5, 2012, Elizabeth Shaw, Social & Emerging Media Analyst at Forrester Research, and Paul Dunay, Chief Marketing Officer at Networked Insights, hosted a live online presentation on the growing role of social data as a source of consumer information and how brands are leveraging it to make smarter media decisions.

For many brands, finding the right balance between paid, owned, and earned media is difficult. Savvy marketers have discovered how to blend in social data to guide these major advertising investments and align their choices with their target consumers’ digital behavior. Attending this live event will help you better understand how marketers can identify and track emerging consumer trends through real-time data, and, by staying in-sync with your audiences, how you can make the right media choices based on data instead of agency recommendations or gut feelings.

If you can no longer afford wasteful media choices (and let’s face it, who can?), we encourage you to watch the on-demand webinar for How to Use Social Data to Make Smarter Media Decisions. Discover how you can ensure your broadcast and digital advertising decisions are aligned with your audience for the minimal effective investment.

Click here to watch the on-demand webinar and download the presentation slides.


About Jason Kapler

Jason Kapler is Director of Marketing at Networked Insights with more than 10 years' experience in generating demand for technology companies leveraging the inherent power of the Internet to deliver marketing results. Jason is passionate about sharing how companies can use social media to their advantage to stay in-sync with consumer trends and uncover real-time insights.