DAN NEELY - I am Networked Insights' founder and CEO. With over 10 years of management, operational and entrepreneurial experience with technology, manufacturing and services companies, I have expertise in customer intelligence and experience with the challenges companies face in gathering relevant, real-time insights about their customers.

Increase in Social Media engagement!

October 21, 2008

Since we have been talking about Measuring the Social (reading, rating, sharing linking and inviting activities, or the silent majority) and its importance in social media in addition to the posting activities, I wanted to share the latest technographics results from Forrester (here is the full blog post from Josh Bernoff) It shows how important measuring the social is to understanding Social Media activities… more people are engaging in social media than ever before, the inactives have decreased significantly and the silent majority categories have increased over 40%, a significant change. This is a trend that will continue and stresses the increased importance of being able to MEASURE THE SOCIAL…..

Forrester Technographics