Our Measuring the Social report on gaming has sparked some interesting discussion in the media. I put together a video to better explain how online interactions around games can affect advertisers and game-makers that are thinking about the sales cycle.

After visiting television ratings by Nielsen and music charts by Billboard, our newest Measuring the Social report focuses on the top console video games based on gamers’ interactions online as compared to NPD Group‘s monthly list determined by monthly sales. As with our previous reports, we have found some interesting insights based on the differences [...]

As you may remember from our first Measuring the Social report, we took a look at broadcast TV ratings as compared to Nielsen’s weekly top 10 list of shows. We found some huge discrepancies proving that the online audience is a far different one than that measured by Nielsen. Well, we ran the numbers again, [...]

We’ve all heard about a lot about Motrin lately and we all know there’s a brand team and an ad agency nursing some big time web 2.0-inflicted bruises. You know how much a slip like this hurts; it hurts morale, it hurts your PR and it hurts your bottom line. There are a bunch of [...]

We’ve come out with our second Measuring the Social report — last time, we compared our television ratings based on online social interaction data to Nielsen’s approach. This time, we’re focusing on music charts and comparing our data to the Billboard Hot 100 list, and once again, the results are very revealing.

When we look at Measuring the Social, we need to pay attention to WHO is doing the reading, rating, sharing, linking, inviting, etc. This piece is important not because of the the individual’s identity, but because of his or her influence. The influence of a person’s actions in social media can make a great deal [...]