Networked Insights is moving into the New Year, literally: we’re packing up our desks, computers, and open-source chess game. Unlike a lot of businesses that went under or downsized this year, we’re happily spending the early part of New Year’s Eve unpacking boxes and setting up shop in a bigger and better space. Our new [...]

In the waning weeks of 2009, the old guard is finally waking up to the fact the social media is here to stay. Pepsi skips placing ads in the big game for the first time in 23 years,  predicting social media will be bigger than the Super Bowl. No more emotionally resonant narrative, sharp copy, and [...]

The stories you may have missed over the past week in the world of social-media, marketing, and analytics. Did you feel that? There it was again. The USGS to use “a little bird told me” approach to monitoring earthquakes. Radiohead and Nine Inch Nails aside, music-industry critics keep telling musicians to embrace social media. In [...]

Our weekly roundup of noteworthy happenings in the world of social-media, marketing, and analytics. Nerds use social networking to find big red balloons. Would you like that $40,000 in cash or check? MIT students quickly solved Darpa’s treasure hunt by going viral. See traditional and digital marketing integration at its finest: 5 companies that got it [...]

Questus founding partner and research head Jeff Rosenblum unveiled a new study at the iMedia Breakthrough Summit in October.  How Social Media Users Think: The Hope Beyond the Hype explores the potential for building brands in social media. I was interviewed extensively for a companion video that is billed as an open forum on the [...]

The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they compete for business among the PR firms scrambling to keep tabs on the social web. Google introduced Alerts in 2004 and became the first true technology [...]