Big things have been happening behind the scenes at Networked Insights.  A little over a month ago, our development went into seclusion.  They were tasked with fast-tracking a series of changes to version 1.0 of our SocialSense application.  The result of this monumental effort is version 2.0 of SocialSense.  On June 26, development was completed on the second version of our flagship application.  This effort represents a significant step forward for SocialSense. It incorporates what we’ve learned over the last year as well as a great deal of direct user feedback.  Some key highlights of SocialSense2.0:

Complete re-design of the Overview tab

• Added three new sections: What’s Hot, What’s New and What’s Changed, to highlight key insights for a selected time period (the last month by default).

Complete re-design of the Insight tab

• Shift from a filter paradigm to a search paradigm. We realized our interpretation of the functionality on this tab and our clients interpretation were not in line, so we cleaned things up to make it clear what its purpose is; finding insights.
• New presentation of insights in a list format with bar charts for easy comparison of insight engagement.

Re-factoring of the Insight detail screens

• Restructured all insight data to present key details at a summary level while still allowing access to the nitty-gritty details of the insight.
• Shifted from viewing entire posts to viewing only the relevant verbatims.
• Added ability to filter and search the verbatims within an insight.

Created a new content alert

• Allows user to be notified anytime a new piece of content is added to an insight.

What’s Next?
Version 2.0 represents a big step forward for Networked Insights.  However, it’s only a step and we’ve got a lot of significant changes coming in the near future.  Here’s a sneak peak at a couple of those changes.

• Reporting. We’ve been so focused on our analytics that we’ve delayed building out a more robust reporting interface. Soon, in addition to the ability to export raw data, we’ll have a set of reports that will allow you to easily share the insights you get from SocialSense with colleagues and clients.

• Insight Comparison. While an individual insight can provide a tremendous amount of value, there’s additional value to be gleaned from viewing insights side-by-side. Insight comparison will allow user to put their insights into context. A simple example would be comparing my brand to three or four competitors to see the relative engagement for the last month.

We’re pretty excited about these changes and will fill in some technical details with a follow-up post from Jacob Apelbaum, our VP of Technology. In the meantime we’d love to share more about the new version of SocialSense with you. If you’d like a demo, or just more information, please get in touch.

Read the Press Release