The nimble behemoth lumbers forward. It is only a matter of time before Google owns the brand-monitoring space. Radian6, Scout Labs, Techrigy, are probably looking over their shoulders as they compete for business among the PR firms scrambling to keep tabs on the social web. Google introduced Alerts in 2004 and became the first true technology [...]

In the social-media analytics space, there is much discussion about  accuracy. Unfortunately, it is rarely defined and there is never a discussion about what is accurate enough.  Of course we want accuracy in everything we do.  Just saying we need accuracy is like saying we need cheap energy. Obviously cheap energy is highly desirable and there are [...]