Social media is big business. The big players are getting bigger and everyone wants a piece of the action. But does big business get it? And will it use social media for good or evil?

• The ruling class: AOL, Yahoo, Google and Microsoft are the authority in the ad network business.
• The theory of social-media evolution. The 10 stages of integration of social media into businesses.
• Text HAITI to 90999 to donate $10 to @RedCross relief. Mobile donations surge in the aftermath of the earthquake in Haiti.
• Google stands on the sidelines of social-media monitoring, but for how long? 5 reasons to expect a Google monitoring tool in 2010.
• Smart companies need to talk on smartphones. Mobile web access will surpass PCs by 2013 according to a Gartner study.
• Security! Escort this social-marketing campaign from the premises. Pepsi Refresh campaign is released, but so is personal information of project’s applicants.
• Proliferation, collaboration, innovation, with a lack of organizational action. Study reveals the necessity for governance and IT involvement with the increased adoption of social-networking tools and technologies.
• Changed for the better? A decade of social media has revolutionized the way we live and the world we live in.