Despite the amazing opportunities, many companies are realizing how fraught with danger the waters are. Many marketers tend to forget that you’re doomed to failure if you don’t pay attention to your customer. You can’t force feed anything to anyone these days.

• Like dancing with two left feet.  The top 10 awkward moments in social media in 2009.
• The Super Bowl Shuffle redux. Super Bowl XLIV advertisers look to incorporate social media and mobile marketing into their marketing lineups.
• The secret of my success. Proven strategies in digital branding that will lead to the success of digital campaigns. iMedia sat down with Anne Murray of Southwest Airlines to discuss the essential strategy components needed to achieve the desired outcome.
• Patent pending. Microsoft files for a patent on a “user generated advertising” product in an effort to provide contextual targeting in social network advertisements.
• There’s an app for that… and that… and that. Mobile apps sales continue to rise and are anticipated to reach nearly $30 million in the next three years.
• When we were young, experts recommended 11 hours of sleep. We wonder what the recommended daily use of entertainment media is? A Kaiser Family Foundation study reveals dramatic increase in media consumption.
• Social-media socialism. Apparently, the revolution is over, but what’s changed?  A theory on why new media will never be the same.