Overheard during the week ending 2/6/10
What do the Super Bowl, Volkswagen, politicians, and gang members all have in common? You guessed it, they all use social media. We keep saying it but, folks, it’s not going away.
- The biggest day in advertising, just got a little bigger. Super Bowl advertisers looked to score with social media. Here are 8 social-media resources to enhance your Super Bowl experience.
- Facebook is cooking up a site-traffic storm and soon will surpass Yahoo in monthly page views. The recipe calls for a pinch of growth in developing markets, a dash of virtual currency, and a pile of consumer information. eMarketer analyst Debra Aho Williamson discusses Facebook’s potential.
- I smell a snitch. Tech-savvy gangsters assist police (unknowingly) by Tweeting and updating their Facebook status. Gang members become informants and investigators by using social media.
- An all-you-can-eat digital buffet. Digital advertising consumption continues to rise with advances in smartphones, large-screen mobile devices, and new tablet-PC form factors. See why 2010 will be the year of video for the digital-advertising industry.
- Aus Liebe zum Automobil. Volkswagen uses Facebook to educate consumers on the brand. The “Punch Dub” campaign takes consumers on a ride down memory lane.
- How to cause political Mass. hysteria. Scott Brown upsets Martha Coakley for a pivotal U.S. Senate seat in Massachusetts. How? By using Facebook, videos, iPhone apps, and other forms of social media to enhance his efforts, the Brown campaign developed into a political movement.
- It’s everyone’s favorite time of year — tax season! TurboTax and H&R Block are using social media to educate and entice potential customers.