Traditional media continues to struggle despite more focus on the consumer and growing social-media adoption. Throw in some patent-infringement lawsuits and it’s just another week in the life of new media.

• An oldie, but a goodie. Using time-tested demographic targeting companies are developing successful campaigns in the online, mobile, and gaming platforms. See 11 brands that are doing it right.
• No lifeguard on duty — swim at your own risk! Traditional media continues to doggy paddle its way through the deepening sea of technology. Magazines and newspapers navigate the treacherous waters of new media.
• I can’t get no satisfaction. Get Satisfaction partners with Facebook and proves Mick Jagger wrong.
• Anything you can do, I can do better. Ford has a healthy bottom line and a firm grasp on social media. GM has government assistance and an nascent social-media plan.  GM tries to catch up by partnering  with Gowalla for a location-based amazing race at SXSW.
• I like SPAM. I hate spam. The abuse of electronic messaging systems and websites by some mainstream media outlets is causing a great deal of controversy. Is this a growing trend for traditional media?
• Music to our ears. Musicians, both mainstream and indie, have plugged into social media. See how bands are connecting with fans and reaping the rewards.
• Shame, shame I know your name. After being awarded patents for location-based and news-feed technologies, Google and Facebook may have thought they were on the brink of world domination. Not so fast. Both companies are being sued by Winksite for patent infringement.
• Champagne wishes and caviar dreams. Bollywood early adopters have India going wild for a touch of the bubbly. Bubble Motion releases Bubbly, a voice-based Twitter.