I recently presented a webinar with the Advertising Research Foundation (ARF), “The Medium Is NOT the Message: Social Media Analytics Deliver Insights Beyond Social Monitoring.” It’s a play on Marshall McLuhan’s famous statement that “the medium is the message.” And, really, I don’t disagree with his assessment that the characteristics of any substantial media channel [...]

We’ve centered our World Cup analysis around assessing the marketability of players as brand endorsers. So in this final report, we’ll crown the MBP — Most Buzzing Player of the Cup. And since the consumer always sets the agenda, we’ve also explored other topics as they’ve arisen from the conversation around the World Cup: security concerns, vuvuzelas, temper tantrums, scandals…

Here’s a last, quick check in before our final overall report on the 2010 World Cup…

In our third installment on the World Cup and the social media buzz around its most popular players, we’ve found that audience engagement is decreasing as fan favorite teams (and most notably the U.S.) have been booted from the tournament. Still those players who can maintain buzz even after their team has been sent home, show real potential as future brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around these players.

In our second report on the World Cup and the social media buzz around its most popular players, We’re discovering that the battle to make it to the second round had heavy implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.

This is the first in a series of four weekly reports Networked Insights is issuing on the 2010 World Cup and the social media buzz around its most popular players. The results have implications for the future of these athletes as brand endorsers. We’re using SocialSense, our social media listening platform, to track engagement and themes around the players.