We’ve just hired two VPs to to join the leadership team at Networked Insights: Brad Burke as vice president of technology and Paul DePinto as senior vice president of sales and marketing. What do these new hires say about where we’re going? We’re improving the depth and breadth of our products. And we’re expanding the [...]

Our latest research, “SocialSenseTV: Network Ratings Report, May 2010,” is complete, just in time for the upfronts season.”Lost” grabs the #1 spot in online engagement, though Nielsen ranks it at #10 in the traditional ratings.

Ad:tech set an attendance record this week in San Francisco: over 11K. And the crowd, which included plenty of big marketers, was decidedly upbeat. They were talking about spending again. Over and over, I heard: “Lousy first quarter, Q2 is looking good.” There was a feeling of having turned a corner.

By now, everyone agrees there’s great value to be drawn from the social-media dataset. But how do we define and categorize that value? PR and marketing activities are generally separated along reactive/proactive and tactical/strategic lines. Analytics is the key to a world of ROI from social-media data.

Marketing experts are telling Toyota that it needs to rebuild the trust of women in the wake of the recall mayhem. Social-media listening can play a critical role in campaign design, helping to fill in the gaps left by traditional methods.

The 2010 Winter Olympics have become a laboratory for how events and advertising play on the second screen. Most of the “experiments,” the way we interpret social media data, are focused on how consumers behave in social media. But what we can learn from 300 million people interacting online should inform all aspects of marketing.